I’ve been wanting to write about trailers a while now, but when I was sitting in the cinema recently, it again occurred to me how strongly trailers rely on certain tropes. It doesn’t mean that the movies they are advertising do things wrong because a trailer is never really as representative as we are supposed to believe. But what fascinates me is how trailers use certain images to promote their movies, how the reduction to a couple of images leads to images that have clear connotations audiences should respond to. I don’t know if this will become a recurring feature, but for now, let’s take a look at some trailers and the tropes they market besides their actual product.